Clients back CW 100 per cent!

CW’s 2010 client satisfaction survey provided a ringing endorsement with 100% of respondents happy to recommend the agency’s work.

“It obviously doesn’t get any better than that and our challenge now is to maintain it and ensure we continue to exceed client expectations,” says business development director Nigel Clegg.

A key objective of the survey was to determine the importance clients place on a number of different values and the extent to which CW measures up to them.

“Perhaps unsurprisingly in the current climate, Value for Money was judged most important followed by Experience of Agency Staff, Design Flair and Project Management,” said Nigel. “We’re delighted to report that in these four areas our clients say we exceed their expectations, and in all others we meet expectations.”

Moving forward, clients identified hot topics for the future as measuring the effectiveness of communications and embracing digital communications (selected by 59% and 37% of respondents respectively) – both areas where CW is actively involved and developing new tools.

Among the positive comments received from respondents were:

“Lots of agencies provide good design and a good service but CW stands out as providing a better relationship and better interaction from a client focus perspective”

“I trust CW always to deliver a good result with a minimum of fuss”

“Always deliver and don’t rip you off!”

And in response to the question, “Has your opinion of CW changed in the past 12 months?” one client put:

“I didn’t know CW 12 months ago and my opinion has certainly changed…now they are an agency I trust and love to work with.”

The survey was emailed as an interactive-PDF to all current clients in the first quarter of 2010. For more information on our survey or to conduct your own employee or client survey please contact Nigel Clegg