Giving Siemens UK the CW treatment!

Background

CW has worked with Siemens for five years, and the relationship has strengthened each year.

We started producing the Connections magazine for Siemens Transportation Systems employees in 2005 and, in 2008, when our client reorganised, so did our magazine, evolving into Connecting Mobility.

The popularity of the new-look Connecting Mobility mag helped CW win the contract for Siemens’ UK-wide employee newsletter, and MyUK is the result.

The brief

The brief couldn’t be simpler – to update and inform all Siemens UK employees about the business, in an engaging and entertaining way.

But that doesn’t mean it wasn’t a challenge…

The challenge

Siemens UK is an enormous business, with thousands of employees performing hundreds of jobs, in dozens of different fields – ranging from the rail industry, computers and healthcare to wind turbines, finance and lighting.

MyUK has to have a balance of stories from across every business and each article has to be both informative (for those who understand the department) and simple (for those who don’t).

All publications should look great and MyUK is no different. However, Siemens has strict brand guidelines that the newsletter has to adhere to and this proved a further challenge for the CW design team.

CW's approach

Despite years of experience working with businesses within Siemens, CW didn’t presume that the Connecting Mobility solution would work for MyUK.

Our approach to MyUK centred on getting under the skin of the UK-wide business – what is the company culture? What do employees want to read? What are the key issues in Siemens? What about the industries it works in?

Understanding this helped us settle on the A3, 16-page format and only then did we start writing and designing the first edition of MyUK.

The results

Here it is, so take a look for yourselves and let us know what you think!